Reflecting & Rejoicing Celebrating 60 Years of Impact »

At the Business Assistance Center, we are your trusted resource for all things business-related. With our expert guidance and unwavering support, we have helped countless entrepreneurs start new ventures, expand existing businesses, and overcome challenges along the way. Through personalized consultations, technical assistance, and language support tailored to your needs, we have witnessed firsthand the transformative power of our services in helping businesses achieve their goals and drive growth.

These are the services we provide:

  • Small Business Help Line
  • One-on-one coaching
  • Financial Resource Navigation
  • Marketing and Promotion
  • Business Management/Operations Advising
  • Tax, Accounting, HR & Legal Services Referrals

Our free services are offered in English, Spanish, and Vietnamese, with translation services offered in Mam and Khmer.

Business Hours: Monday – Friday (Virtual) 8:30 am – 5 pm Tuesday – Thursday (In-person) 10 am- 5 pm

Business Address: 3301 E. 12th St. Ste 201, Oakland, CA 94601

For assistance, please fill out our intake form below and a member of our team will contact you. 

Onward Oakland

Onward Oakland started in 2021 as a collaborative initiative with our valued partners, this program emerged as a direct response to offer vital assistance to small businesses in Oakland during the challenging times of the pandemic. Now, as we transition into a post-pandemic era, Onward Oakland has evolved its mission to concentrate on fostering the growth of Oakland businesses, ensuring continued support for the local entrepreneurial community. This program is tailored exclusively for businesses based in Oakland, although certain eligibility criteria may apply.

Our services, provided at no cost to you and available in five languages include:

  • Loan and grant application
  • Marketing
  • E-commerce
  • Legal Services
  • Resources and referrals
  • DIY skill building workshops
  • Networking and community building
  • Advocacy
  • Business canvas model

Meet the Team


Small Business Services

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