This year’s Day of the Dead celebration holds special significance as we reflect on the 60-year journey that has defined The Unity Council’s enduring legacy. In the spirit of Day of the Dead, a vibrant and deeply rooted tradition, we pause to remember loved ones lost, whose memory continues to guide and inspire us. This sacred celebration reminds us of the importance of honoring our ancestors and cherishing the connections that transcend time and space. Their legacy fuels our dedication to fostering unity and impact. Join us in rejoicing in the countless moments of joy, growth, and coming together in the community that have marked our path. Together, we celebrate the bonds that unite us, and the shared vision guided by our ancestors that propels us forward. As we come together to reflect and rejoice, let us renew our commitment to our traditions and to serving our community with compassion, strength, and unwavering resolve.
The Oakland Día de los Muertos Festival is a free, outdoor festival that brings over 100,000 people to the vibrant, culturally-rich Fruitvale neighborhood to enjoy world-class live music, family-friendly games, rides and activities, traditional Latin American artisans, and the stunning altar artistic installations created by community members paying homage to los Muertos. The Día de los Muertos Festival was inducted into the U.S. Library of Congress by Congresswoman Barbara Lee as a “Local Legacy.”
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Now in its 29th year, The Día de los Muertos Festival in Oakland is a beloved East Bay tradition with a loyal following both online and off. The free festival brings nearly 100,000 of people each year to the vibrant, culturally rich Fruitvale neighborhood to enjoy world-class live music, traditional Latin American artisans, and the stunning altar artistic installations created by community members paying homage to los Muertos.
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Each year The Unity Council organizes the Fruitvale Dia de los Muertos Festival to benefit local artists, small businesses and entrepreneurs, and to celebrate and protect the vibrant Latino culture in Oakland. This free family-friendly event brings over 100,000 people to the Fruitvale neighborhood each year.
