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Home / Programs / Oakland Dia de los Muertos

Oakland Dia de los Muertos

Voting Has Closed—Winner to Be Announced July 11th!

Thank you to everyone who participated in the People’s Choice Poster voting for the 30th Anniversary of Oakland’s Día de los Muertos Festival!

We received an incredible response from the community, and your votes helped shape this year’s celebration of the powerful theme: “Aquí Estamos y No Nos Vamos.”

The winning design will be announced on July 11th and featured throughout the 2025 festival, as well as across The Unity Council’s platforms.

Stay tuned—and thank you for being part of this community-driven tradition!

Sunday, November 2nd 2025 |10 AM to 5 PM
Fruitvale Village, Oakland

Dia Theme 2025: Aqui Estamos y No Nos Vamos 

Learn more at DiaOakland.com

The Oakland Día de los Muertos Festival is a free, outdoor festival that brings over 100,000 people to the vibrant, culturally-rich Fruitvale neighborhood to enjoy world-class live music, family-friendly games, rides and activities, traditional Latin American artisans, and the stunning altar artistic installations created by community members paying homage to los Muertos. The Día de los Muertos Festival was inducted into the U.S. Library of Congress by Congresswoman Barbara Lee as a “Local Legacy.”

Become a Sponsor!

Now in its 30th year, The Día de los Muertos Festival in Oakland is a beloved East Bay tradition with a loyal following both online and off. The free festival brings nearly 100,000 of people each year to the vibrant, culturally rich Fruitvale neighborhood to enjoy world-class live music, traditional Latin American artisans, and the stunning altar artistic installations created by community members paying homage to los Muertos. 

Do not miss the opportunity to show the Latinx community YOUR brand supports cultura.  

If you are interested in becoming a sponsor email development@unitycouncil.org.

Sponsor Dia 2025Download

Fruitvale Dia de los Muertos Festival – A Dream For All

Each year The Unity Council organizes the Fruitvale Dia de los Muertos Festival to benefit local artists, small businesses and entrepreneurs, and to celebrate and protect the vibrant Latino culture in Oakland. This free family-friendly event brings over 100,000 people to the Fruitvale neighborhood each year.

Press:

  • ABC 7 NEWS: Oakland’s Dia de los Muertos celebration lives on virtually to honor memory of loved ones
  • KPFA: The 2020 Election and the Black Vote; Plus: Oakland’s 25th Annual Dia de los Muertos Festival goes virtual
  • El Tecolote: Fruitvale artist honors the dead, celebrates life of the community
  • East Bay Express: Day of the Dead Lives On In Fruitvale
  • Fruitvale Dia De Los Muertos festival honors dead, celebrates life by Ali Tadayon, East Bay Times
  • PHOTOS: Thousands Celebrate Dia de los Muertos in Oakland by Tiffany Camhi, KQED
  • Fruitvale gears up for Dia de los Muertos by Mark Hedin, East Bay Times
  • Fruitvale: The Town’s Gem by Azucena Rasilla, East Bay Express

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This website is supported by Grant Number 09CH012456 from the Office of Head Start within the Administration for Children and Families, a division of the U.S. Department of Health and Human Services. Neither the Administration for Children and Families nor any of its components operate, control, are responsible for, or necessarily endorse this website (including, without limitation, its content, technical infrastructure, and policies, and any services or tools provided). The opinions, findings, conclusions, and recommendations expressed are those of The Unity Council and do not necessarily reflect the views of the Administration for Children and Families and the Office of Head Start.

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