We Have a Winner! Thank you to everyone who voted in the People’s Choice Poster Contest for the 30th Anniversary of Oakland’s Día de los Muertos Festival!
Your incredible response helped shape this year’s celebration, honoring the powerful theme:
“Aquí estamos y no nos vamos” — We are here, and we are not leaving.
We’re thrilled to announce that the official 2025 festival poster was created by Jasmine Quiroga!
Her stunning design captures the heart of Día de los Muertos and will be featured across the festival—from posters to event merchandise—serving as a powerful visual centerpiece for this milestone year.
We’re also proud to recognize Fabian Marquez with an Honorable Mention for his striking submission and creative vision.
This contest was more than just a competition—it was a true community collaboration. Thank you for being part of this tradition and helping us elevate local artists through your votes and support.
Join us on Sunday, November 2, 2025, in Fruitvale to meet the artists and experience their work in person!
Sunday, November 2nd 2025| 10AM to 5 PM
Fruitvale Village, OaklandDia Theme 2025: Aqui Estamos y No Nos Vamos
The Oakland Día de los Muertos Festival is a free, outdoor festival that brings over 100,000 people to the vibrant, culturally-rich Fruitvale neighborhood to enjoy world-class live music, family-friendly games, rides and activities, traditional Latin American artisans, and the stunning altar artistic installations created by community members paying homage to los Muertos. The Día de los Muertos Festival was inducted into the U.S. Library of Congress by Congresswoman Barbara Lee as a “Local Legacy.”
Become a Sponsor!
Now in its 30th year, The Día de los Muertos Festival in Oakland is a beloved East Bay tradition with a loyal following both online and off. The free festival brings nearly 100,000 of people each year to the vibrant, culturally rich Fruitvale neighborhood to enjoy world-class live music, traditional Latin American artisans, and the stunning altar artistic installations created by community members paying homage to los Muertos.
Do not miss the opportunity to show the Latinx community YOUR brand supports cultura.
If you are interested in becoming a sponsor email development@unitycouncil.org.
Become a Vendor!
Join one of the most beloved cultural events in the Bay Area—Oakland’s Día de los Muertos Festival! Each year, nearly 100,000 attendees gather in the heart of Fruitvale to experience a powerful celebration of life, community, and tradition. This free, family-friendly festival features world-class live music, breathtaking altar installations, and a marketplace showcasing the best of Latin American art, food, and culture.
As a vendor, you’ll have the chance to connect with thousands of festivalgoers and show that your business supports cultura and comunidad.
Vendor applications are now open! Deadline to apply: October 3, 2025
Spots are limited and filled quickly last year—don’t wait to apply!
Apply online here or pick up an application at our headquarters 1900 Fruitvale Ave Ste 2A, Oakland, CA 94601.
Press:
- ABC 7 NEWS: Oakland’s Dia de los Muertos celebration lives on virtually to honor memory of loved ones
- KPFA: The 2020 Election and the Black Vote; Plus: Oakland’s 25th Annual Dia de los Muertos Festival goes virtual
- El Tecolote: Fruitvale artist honors the dead, celebrates life of the community
- East Bay Express: Day of the Dead Lives On In Fruitvale
- Fruitvale Dia De Los Muertos festival honors dead, celebrates life by Ali Tadayon, East Bay Times
- PHOTOS: Thousands Celebrate Dia de los Muertos in Oakland by Tiffany Camhi, KQED
- Fruitvale gears up for Dia de los Muertos by Mark Hedin, East Bay Times
- Fruitvale: The Town’s Gem by Azucena Rasilla, East Bay Express
