The Oakland Día de los Muertos Festival is a free, outdoor festival that brings over 100,000 people to the vibrant, culturally-rich Fruitvale neighborhood to enjoy world-class live music, family-friendly games, rides and activities, traditional Latin American artisans, and the stunning altar artistic installations created by community members paying homage to los Muertos. The Día de los Muertos Festival was inducted into the U.S. Library of Congress by Congresswoman Barbara Lee as a “Local Legacy.”
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Now in its 28th year, The Día de los Muertos Festival in Oakland is a beloved East Bay tradition with a loyal following both online and off. The free festival brings nearly 100,000 of people each year to the vibrant, culturally rich Fruitvale neighborhood to enjoy world-class live music, traditional Latin American artisans, and the stunning altar artistic installations created by community members paying homage to los Muertos.
The festival will resume in-person activities, highlighting the ofrendas, Danza Azteca, and low-riders which are all vital elements of the celebration. Our goal for the 2023 festival is to create a physical space where people can safely gather and hone in art and culture as tools for community healing.
Do not miss the opportunity to show the Latinx community YOUR brand supports cultura.
Each year The Unity Council organizes the Fruitvale Dia de los Muertos Festival to benefit local artists, small businesses and entrepreneurs, and to celebrate and protect the vibrant Latino culture in Oakland. This free family-friendly event brings over 100,000 people to the Fruitvale neighborhood each year.
