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Mayor Libby Schaaf and Visit Oakland will present its new neighborhood-focused vibrancy and promotional campaign – “Oakland Spotlight” at Fruitvale Village on October 3 at 10am.

“Oakland Spotlight” is Visit Oakland’s first-ever initiative designed to encourage residents and visitors to explore and spread the economic impact of tourism across all of Oakland’s neighborhoods. Starting with Fruitvale, a new neighborhood will be featured each month highlighting restaurants, attractions, cultural institutions, nightlife venues and hidden gems in each neighborhood with proposed itineraries.

Speakers will include Mayor Libby Schaaf, Mark Everton (President and CEO, Visit Oakland), Councilmember Noel Gallo, and Chris Iglesias (CEO of Unity Council).

EVENT: Visit Oakland “Oakland Spotlight” Initiative
DATE: October 3, 2016
TIME: 10:00am
PLACE: Fruitvale Village
RSVP: Frances Wong,

Some of the local businesses that this campaign will highlight in Fruitvale include:


  • Obelisco (3411 E. 12th Street) offers healthy, traditional Mexican meals using local and organic ingredients. Owner Leticia Chavez has been a staple of Fruitvale’s restaurant scene for many years, having expanded her Mexican restaurant business in this new location.
  • Nieves Cinco de Mayo (located inside the Public Market at 3301 E. 12th Street) sells home-made ice cream, with flavors like rose petal, corn (elote), cactus fruit, and more. Owner Lusi Abundis also loves to have his customers participate in the ice-cream making process, bringing out his hand-cranked ice cream barrels for kids to help make his delicious creations.
  • Cabalen Sweet & Savory (3331 International Blvd.) brings homemade Filipino food to Oakland. Owned by two sisters, the restaurant is a homey gem dedicated to traditional Filipino cooking and flavors.


  • Elizabeth’s Fashion (3642 International Blvd.) is the go-to place for all women’s formal celebration attire. Whether it’s for a wedding, quinceañera, or prom this local shop offers dresses and alterations for the special gown for your right of passage.
  • Fashion Palace (3832 International Blvd.) is Fruitvale’s premier tailor of custom men’s suits. Doing business in Oakland for over 20 years, customers choose style, colors, and fabrics and is involved in the creation process every step of the way.
  • Tombstone Western Wear (3323 International Blvd.) offers cowboy apparel popular in Latino culture. Whether you’re looking for a new gallon-hat, boots, or Wranglers and accessories, this store is your one-stop shop for all Western gear.

About Visit Oakland:

visit-oaklandVisit Oakland is a non-profit organization marketing Oakland, California as a travel destination. Visit Oakland offers a wide variety of complimentary services and materials for travelers interested in visiting Oakland. For more information, check out Want to share the Oakland love with the world? Join the 17,000 people who #OaklandLoveIt on Facebook, Twitter, Instagram and LinkedIn.