For 25 years, the annual Fruitvale Día de los Muertos Festival has welcomed tens of thousands of visitors to the vibrant, culturally-rich Fruitvale neighborhood for a free, outdoor, family-friendly event taking place to commemorate the Mexican traditions around the Día de los Muertos. Festival attendees enjoy world-class live music, family-friendly games, rides and activities, traditional Latin American artisans, and the stunning altares created by community members paying homage to los Muertos.
2020 is a year like no other. While we are devastated that we cannot come together in person, we are excited to commemorate the 25th Anniversary of this incredible cultural event together online.
Explore the DiaOakland.com to learn about the history of this event. Watch a powerful video series, the Real Fruitvale, where we tell the story of Fruitvale as a place of creativity, resilience, and Black & Latinx unity. Shop at our Muertos Mercadito, where you can support small vendors and pick up your favorite Dìa de los Muertos artesania; learn how to bring the traditional arts and crafts of Día into your home through our social media #DIYDia video series; and order your 25th Anniversary yard sign featuring the art of Favianna Rodriguez to bring the festival home, wherever you live.
About the Dia de los Muertos Festival
The Unity Council Día de Los Muertos Annual Festival is a free, outdoor festival that brings over 100,000 people to the vibrant, culturally-rich Fruitvale neighborhood to enjoy world-class live music, family-friendly games, rides and activities, traditional Latin American artisans, and the stunning altar artistic installations created by community members paying homage to los Muertos. The Día de los Muertos Festival was inducted into the U.S. Library of Congress by Congresswoman Barbara Lee as a “Local Legacy.”
- Fruitvale Dia De Los Muertos festival honors dead, celebrates life by Ali Tadayon, East Bay Times
- PHOTOS: Thousands Celebrate Dia de los Muertos in Oakland by Tiffany Camhi, KQED
- Fruitvale gears up for Dia de los Muertos by Mark Hedin, East Bay Times
- Fruitvale: The Town’s Gem by Azucena Rasilla, East Bay Express