Día de los Muertos

This year’s festival takes place on October 30th, 2016!

The theme of this year’s festival is “Nuestras Raices: El Poder de la Comunidad.”

Singer Jonathan Sanchez at Día de los Muertos in 2015.
Singer Jonathan Sanchez at Dia de los Muertos in 2015

Join us each year for the Fruitvale Día de los Muertos Festival!

Now in its 21st year, The Unity Council Día de los Muertos Festival is a free, outdoor festival that brings over 60,000 people to the vibrant, culturally-rich Fruitvale neighborhood to enjoy world-class live music, family friendly games, rides and activities, traditional Latin American artisans, and the stunning altar artistic installations created by community members paying homage to los muertos. Families across California join us to experience live music, Ballet folklorico, Aztec dancers and to shop at the local artisan craft stands. The Día de los Muertos Festival was inducted into the U.S. Library of Congress by Congresswoman Barbara Lee as a “Local Legacy”.

  • Festival guests are encouraged to contribute their own small offering or drop off pictures of loved ones that are no longer with us to the Community Altar located on the corner of East 12th Ave and Avenida de la Fuente.
  • Continuous entertainment on three stages- Hosted in the past by Telemundo, 93.3 La Raza, Mundo Fox/Estrella and 102.9 KBLX.
  • Carnival rides will be on-site at the children’s pavilion.
  • Authentic food, drinks and other festival favorites will be available for purchase from a variety of local vendors and concessionaires.

Get Involved:

Become a Sponsor: Click to learn more about how you can align your company with this family-friendly Latino community festival and reach an audience of 70,000 through an Event Sponsorship.

Volunteer! We rely on a team of over 300 volunteers to help produce Dia de los Muertos every year. From early morning set-up to post-event take down, this is a great opportunity for groups and individuals.

Become a Vendor: Click here to learn more about selling your food, goods, or services at this year’s festival as a Vendor.

Design an Altar: Artists across the East Bay fill the festival with traditional altars. If you’ve got an idea for an altar, please get in touch with us.

This event could not be possible without the help of our sponsors. Thank you!



AC Transit
AEG at Oracle Arena
Akonadi Foundation
Beneficial State Foundation
California Lottery
Consolidated Engineering Laboratories
Der Manouel Insurance Group
Dr. Pepper
Five Point
Kaiser Permanente
Laborer’s International Union of North America Local 304
Marelich Mechanical
McGuire and Hester
Metro PCS
Mexican Museum
Monterey Bay Aquarium
Nibbi Brothers Construction
Nor. Ca. Carpenters Regional Council
Oakland Athletics
Port of Oakland
Renne Sloan Holtzman Sakai
RINA Accountancy Corp.
River Rock Casino
Stifel Public Finance
T.Y. Lin International
Visit Oakland
Waste Mangement
Webcor Builders
Wells Fargo Home Mortgage