Families gathered at the Fruitvale Transit Village to celebrate the 17th Annual Three Wise Men Toy Giveaway, a beloved community tradition rooted in culture, generosity, and joy.
Hundreds of children received free toys while families enjoyed hot chocolate, Rosca de Reyes, piñatas, music, and access to community resources. The celebration also featured special moments with the Three Wise Men, alongside Oakland first responders and local community leaders, creating a festive and welcoming space for families across Fruitvale.
We extend our sincere thanks to Luis Ortega for organizing this meaningful celebration, as well as to the event sponsors, community partners, volunteers, and the California Highway Patrol for their support in making the day possible. We were honored to support this event and to be part of a tradition that continues to bring joy to so many families.
The smiles, laughter, and sense of togetherness shared throughout the day reflected the heart of this tradition—showing up for one another and celebrating community. We are grateful to celebrate alongside Fruitvale families and look forward to continuing to support this cherished event in the years to come.
