Has your small business been affected by COVID-19? The Fruitvale Business Improvement District  (BID) is here to help you! We are rolling out the Pandemic Response & Economic Recovery Program to address the needs of Fruitvale businesses. All our staff is bilingual in Spanish and ready to answer your questions. 

These are the services we provide:

  • Small Business Help Line, call (510) 535-6916
  • Financial Resource Navigation
  • Marketing and Promotion
  • Business management/operations advising
  • Tax, Accounting, HR & Legal Services Referrals

For help fill out our intake form and a member of our team will contact you. 

Visit our COVID-19 Resources for Small Businesses page to view a list of resources and opportunities compiled by The Unity Council.

How Can We Better Help You?

Take 10 minutes to fill out our small business services survey! Your answers will help our team assist your needs better. Please answer each question to the best of your ability.

Meet the Team

The Fruitvale Business Improvement District (BID) physically and economically revitalizes the commercial corridors of International Boulevard, Fruitvale Avenue, and Foothill Boulevard. The BID works directly with over 350 locally owned businesses and property owners. We work to create clean and safe streets, offer community-building activities and attractions, and build business skills among our small business owners to support sustainable growth. These ongoing services result in increased economic activity, a lowered perception of crime, and a greater sense of pride in the community.

The BID program started in 1996, and since that time has completed over 200 fa├žade improvements, decorated dozens of public trash cans with mosaic art throughout the neighborhood, worked with the City of Oakland for street and asphalt improvements, offered business assistance for local merchants, and continues to coordinate daily sidewalk cleaning, and seasonal tree and flower planting.

The BID team serves as a liaison with the City of Oakland, reporting safety hazards that otherwise would go unchecked and unrepaired. We also report and address blight, and organize full neighborhood cleanups, park clean-ups, and creek restoration in conjunction with the City and other community groups.


Regina Moreno

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