VIP Passes

Become a Dia de los Muertos VIP!


Every year we reach out to our community of supporters for help in covering the costs of the Dia de los Muertos Festival. Every donation – from $1, to $1,000 – helps to preserve the Fruitvale Dia de los Muertos Festival as an authentic and community-centered experience for everyone.

This year, for the first time in its 23 year history, the Fruitvale Dia de los Muertos Festival will feature a VIP experience for donors of $250 and up.

The VIP Section will be open from 12pm – 5pm. The entrance will be at the intersection of Fruitvale Ave & International Blvd. Advance RSVP required – there will be no opportunity to purchase a pass at the door.

Please secure your place at the VIP section by sending in your donation of $250 or more today.

As a thank you for your gift of $250, the VIP experience for you and a guest includes:

  • Lounge away from the crowds and out of the weather
  • Exclusive performances and exhibits from local artists
  • Q & A with poster artists from this year and previous years
  • Tequila tastings from El Rey Tequila
  • Networking with top donors, corporate sponsors, elected officials
  • Goody bags with artesania and giveaways from sponsors like the Oakland A’s, Monterey Bay Aquarium, and more
  • Official 2018 Dia de los Muertos zip-up hoodie, canvas bag, and other merchandise
  • Your name featured prominently on the VIP Thank You Banner displayed at the largest Altar at the Festival

Send in your gift by October 25th to get your name on the Thank You banner!