In an effort to prevent the further spread of Covid-19, The Unity Council plans to cancel all in-person activities around the Dia de los Muertos Festival in Fruitvale. This decision is in accordance with the California Department of Public Health and the Alameda County Public Health Department’s recommendations. We cannot emphasize the impact this year’s decision to cancel the in-person event will have on the artists, the hundreds of small businesses that financially count on the Festival, but also to the tens of thousands of festival-goers who look forward to this highly- anticipated celebration. Our priority is and will continue to be the safety of the Fruitvale community.

But not to worry: we are bringing our festival-goers tons of spectacular online activities to commemorate the 25th Anniversary of the largest Latinx event in the East Bay, including an online Muertos Mercadito (Marketplace), a virtual platform where attendees can continue to support artesanias and other highly-sought items only available at our festival. This easy-to-use platform will continue to offer the same authentic Festival experience – just through the comfort of everyone’s home! ¡Celebremos juntos! 

Vendor Registration to our Muertos Mercadito (Marketplace) is open! 

The Muertos Mercadito will be available to the public from October 15 through November 15, 2020.

You must be a nonprofit, small business, or artist to qualify for a free virtual booth.

Go to to register for your virtual booth.

The registration deadline is Friday, October 9, 2020.

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Questions regarding your Event Hub account? Email or go to Event Hub Help Center to Live Chat with questions regarding your account.