Donate to Dia

Why Give?

        • Help ensure that Fruitvale’s Dia de los Muertos is around for the next generation
        • All the money we raise covers the cost of our Festival and any extra goes directly to The Unity Council’s programs, like Head Start, Workforce Development, and Latino Men & Boys
        • Dia de los Muertos is put on for FREE every year, and we provide small grants to local artists to ensure that the altars we display are ornate, elaborate, and represent our community.
        • Dia de los Muertos helps hundreds of small business owners have a great day of sales – whether in the surrounding area or at their stand at the Festival, over 60,000 people come to the area in one day to shop at local merchants each year.